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About FreshCo.

FreshCo. is the discount banner of Sobeys Incorporated (a 100% Canadian owned company established in 1907). Launched in 2010, FreshCo’s commitment is to provide the best discount grocery shopping experience by offering quality fresh food at low prices and with less compromise.
Today FreshCo. has 88 stores in 50 towns/cities across Ontario and our unwavering commitment continues.

  • Low Price
    At FreshCo., fresher doesn’t mean more expensive.
    • We work hard to give you the best grocery flyer every week
    • We check the 1000 top selling items every week at our competitions’ stores to make sure that we are priced right for you
    • You’ll find hundreds of lowered prices in-store so that you can save on your weekly shop
    • And even if another supermarket advertises a lower price, we Price Match – just show us their flyer
    • When you shop FreshCo., you don't need to go anywhere else.

  • Produce
    At FreshCo., our produce department is our pride and joy.

      Customers have told us how surprised they are that a discount store can be so fresh
      We’ve even won an industry wide award for our quality, variety, and innovation.

      Here’s what we are known for:

    • Freshness
    • Supporting Ontario Farmers
    • We buy seasonal Ontario fruit and vegetables when available
    • We have relationships with local famers, growers, and producers
    • Take a look at what’s in season
    • Fresh prepared
    • We have a wall of fresh bagged salads, cut fruits and vegetables - they’ll save you a lot of time without costing you a lot
    • International Variety
    • Staples for our multicultural customers and variety for customers who would like to try something new and different
    • Get more info about our International Foods selection
    • ...and all at prices you can trust backed with our Price Match promise.

  • Meat
    At FreshCo., you'll find a good assortment of fresh, processed, and frozen meats.

      Here’s what we stand for:

    • Quality fresh beef, pork and chicken at discount prices
    • Less compromise. In addition to our great everyday offering of fresh meat, we offer you the choice of a Premium fresh meat choices like Angus Beef, Omega-3 Pork and Air- Chilled & Grain-Fed Omega-3 Chicken
    • Supporting Canadian Farmers
    • We are committed to sourcing our fresh beef, pork, and chicken from Canadian farmers
    • The brands you love in processed and frozen meat
    • Great selection and prices in our frozen value products. Look for the $5, $7 and $10 stickers.
    • International Variety
    • Staples for our multicultural customers and variety for customers who would like to try something new and different
    • Halal products
    • Get more info about our International Foods selection
    • ...and all at prices you can trust backed with our Price Match promise.

  • Deli
    At FreshCo., you'll find a wall of self serve deli favourites.

      Here’s what we offer:

    • A broad selection of cold cuts and cured meats
    • Over 100 varieties of cheese
    • Fresh pasta & sauce, dips and deli style salads
    • Sourcing from Ontario suppliers
    • Our FreshCo. and Compliments branded cold cuts and cheeses are sourced from Ontario based suppliers
    • International Variety
    • A variety of cold cuts, salamis, cheeses and dips that cater to the diverse tastes of our multicultural customers and customers who would like to try something new and different
    • Get more info about our International Foods selection
    • No line ups. Just grab and go.
    • ...and all at prices you can trust backed with our Price Match promise.

  • Bakery
    At FreshCo., you'll find a great selection of traditional and unique baked goods.

      Here’s what we offer:

    • A selection of your favourite sandwich breads and wraps
    • Fresh buns and breads from local bakeries
    • A variety of sweet goods including special occasion cakes
    • International Variety
    • Naans, rotis, hard dough or European breads, ethnic cookies, cakes, and sweets are available at selected stores to cater to the ethnic diversity of each store’s customers
    • Get more info about our International Foods selection
    • ...and all at prices you can trust backed with our Price Match promise.

  • Grocery
    At FreshCo. we aim to give you just the right selection of your favourite brands so you can get what you need for your weekly shopping trip.

      This is what we offer:

    • Savings: we buy in volume to get discounts, and then pass the savings onto you
    • Extra value savings: We’re always ready to jump on vendor clear-outs or over-stocks so that we can offer these extra value savings to you
    • International Variety
    • Staples for our multicultural customers and variety for customers who would like to try something new and different
    • Get more info about our International Foods selection
    • Gluten-Free, Sugar-Free and Organic products
    • Our own signature brands offer everything from healthier choices to premium quality food experiences

    • Trusted brand quality, for less.

      For those who are passionate about good food and superior quality. Sensations by Compliments products allows you to experience great quality and taste.

      Better-for-you products that meld flavour and health. Evaluated by registered dieticians, feel fabulous about bringing balance to your life.

      Find naturally delicious choices certified to the highest standards by Quality Assurance International.

      GreenCare products that make it easy for you to make smart environmental decisions.

      Our line of everyday basics -- from food to household items -- at our lowest price.

      ... and all at prices you can trust backed with our Price Match promise.

  • International Foods
    At FreshCo. we celebrate ethnic diversity by providing staples for our multicultural customers and variety for customers who would like to try something new and different.

      Our International Foods Buyers source authentic ingredients and brands – products which will remind customers of their homeland.

      Because the communities our stores are in are very different, our product selection will differ between stores to cater to the residents in each market.

      Here are some of the types of foods we sell:

    • Italian
    • Portuguese
    • Greek
    • East European
    • Kosher
    • Asian
    • South Asian
    • Middle Eastern
    • West Indian
    • Latin American
    • You’ll see International Variety in every department across our stores. But if you don’t see what you are looking for, let us know and we’ll look into it for you.

      ...and all at prices you can trust backed with our Price Match promise.

  • Pharmacy
    At your FreshCo store, we’re here to help make your life easier! Save time and enjoy the convenience of filling your prescription at our in-store pharmacy while you shop!

      We offer a variety of products & services that are included in our commitment to help you live a more healthy life:

    • Open 7 days a week
    • blood pressure and cholesterol screening
    • diabetes meters and training
    • medication reviews and custom pill packs to organize your medication
    • flu shots (during the flu season)
    • free vitamins and advice to help you if you are pregnant or thinking of getting pregnant
    • health & wellness days
    • a drugstore with a full selection of OTC medications for everyday ailments at lower prices
    • Ask us how we can help reduce your copay on ODB plans!

      Prescription Refill Form

Gift Cards

Share your love of FreshCo. with your friends and family. Buy FreshCo. gift cards at all FreshCo. stores.

Gift cards can be purchased or reloaded at any FreshCo. store.

Our online gift card site is currently unavailable. To inquire about gift card balances, please call 1 (888) 821-5557

Want To Join Our Team?

Our stores are always on the lookout for great people.

Visit any of our stores and ask to speak with the Owner/Operator for opportunities.

Looking for a career in one of our offices? Learn More

Have a Question?

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