AT FRESHCO, WE DO EVERYTHING WE CAN
At FreshCo and Chalo! FreshCo, we do everything we can to improve and contribute to the communities we call home. After all, we live and work here too.
From local food banks, to Cram the Cruiser events, our network of more than 125 stores across Ontario, Manitoba, Saskatchewan, Alberta and BC continues to support our communities and charities.
COMMUNITY ACTION FUND
The FreshCo and Chalo! FreshCo team has a long history of giving back and now our local communities need us more than ever. That's why we created the Community Action Fund. In the early days of the pandemic, our passionate network of stores and teammates connected with their local communities to create localized solutions that helped address their most urgent needs. We trust that our store teams know their communities best; that’s how the Community Action Fund was able to direct food and funds to make an immediate, meaningful difference.
Today, our support of the local community is focused on building healthier tomorrows for more neighbors, by supporting the mental and physical health of children and families. Funding is centered on:
- Healthy Bodies - removing barriers for more Canadians to access healthy and affordable food.
- Healthy Minds - early interventions of child & youth mental health
A healthy body and healthy mind go hand-in-hand, and the community groups we partner with support one or both of these areas of health and wellness.
Woven throughout our company is our commitment to Diversity, Equity and Inclusion. Through the Community Action Fund, we partner with marginalized groups to help provide the right ingredients to amplify our commitment to build a sense of inclusive belonging for all of our neighbors.
GENERAL GUIDELINES AND ELIGIBILITY CRITERIA FOR COMMUNITY ACTION FUND DONATIONS
- The organization must be a Canadian Registered Charity
- The donation request is for under $10,000
- The event or project must directly benefit the communities where we operate
- The donation request is for a donation vs an event sponsorship* (see below)
- Eligibility is dependent on the organization agreeing to provide a follow up report that identifies their measures of success
- The organization must align with one or both areas of support listed above (healthy bodies and healthy minds
We do not issue charitable donations to the following:
- Any individual or business endeavours
- Organizations that collect funds for subsequent redistribution to other charities or to individuals
- Organizations with values, purposes, policies or practices in conflict with FreshCo and Chalo! FreshCo values
- Promotion of political organizations and affiliated activities
- Religious or sectarian programs or purposes, unless they are engaged in a significant project benefiting the entire community
- Conferences or seminars
- Salaries or operating costs
- Endowments
- Trips and tours
- Film, video and television productions
- Publications and advertising
- Private clubs
Sponsorship Requests:
*If you are seeking a sponsorship related to a for-profit venture or event, please submit your request to: partnerships@sobeys.com