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Proudly supporting Canada!
At Safeway, we're all about supporting local! From your neighbourhood store to hard working farmers, small businesses, and producers across Canada, we're proud to champion the communities we call home
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Look For This Logo In-Store And In Our Flyers
Our stores carry thousands of products that are Made in Canada, Produced in Canada, or sourced from local Canadian farmers and entrepreneurs. Keep an eye out for this logo in our stores and flyers to easily find and support our communities.
So Canadian
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Explanation Detail
Logo Primary 1
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Logo Primary 2
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Logo Primary 3
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Other Logos to look for
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Canada is a country built on diversity, and at FreshCo, we’re dedicated to supporting the many cultures and communities that call it home. That’s why we work with Canadian farmers, manufacturers, and businesses to bring you fresh, quality ingredients that reflect the vibrant food traditions from across the country. From farm-fresh fruits and vegetables to meats and dairy, we’re here to ensure you get the best selection—at prices that make sense. Because fresh, Canadian, and affordable shouldn’t be a choice—it should be a guarantee. Now, that’s fresh!
What Is the Difference Between "Made in Canada" and "Product of Canada”? *
Wondering what "Made in Canada" and "Product of Canada" labels really stand for? Check out this simple guide to help you shop with confidence!
Made in Canada*:
When you see “Made in Canada” on a product label, it means the last substantial transformation of the product occurred in Canada, even if some ingredients are from other countries. An applicable qualifying statement is required to be included on the label such as from domestic and imported ingredients or from imported ingredients. Please refer to the legal page for more details.
Product of Canada*:
When you see "Product of Canada" on a label, it means all or virtually all major ingredients (minimum 98%), processing, and labour used to make the product are Canadian.
More symbols to look for to help you
support our communities
Legal
“Made in Canada” claim:
For non-food items, Competition Bureau requires the product to have at least 51% of total production costs incurred in Canada with the last substantial transformation happened in Canada. When the claim is made on the label, an accompanying statement is required to provide clarity on ingredient origins i.e. “with domestic and imported parts”.
For food items, the Canadian Food Inspection Agency (CFIA) requires the product to have last substantial transformation occurred in Canada. When the claim is made on the label, an accompanying statement is required to provide clarity on ingredient origins i.e. “from domestic and imported ingredients”, “from imported ingredients” or “from imported and domestic ingredients”.
Substantial transformation - Goods are substantially transformed where they undergo a fundamental change in form, appearance or nature such that the goods existing after the change are new and different goods from those existing before the change. For example, the processing of cheese, dough, sauce and other ingredients to create a pizza would be considered a substantial transformation.
For details on claim requirements, visit Canadian Food Inspection Agency (CFIA) for food, Competition Bureau for non-food products.