Our “Lowest Price” guarantees mean that if a supermarket competitor within your local store's geographic trade area offers a lower price on any item that we carry in this store, we will sell you that item for 1¢ less than the competitor’s advertised price when you show us the competitor’s price in their current flyer (print or digital). Visit your local FreshCo or Chalo! FreshCo store for a list of competitors that are part of the Price Match program. This guarantee does not apply to banners owned, operated or franchised by Sobeys Capital Incorporated. These guarantees apply to identical items (must be same brand, size and attributes), or comparable items in the case of private label (must be competitor’s private label product of same size and attributes). These guarantees do not apply to any of the following items: products sold by in-store third party vendors, prescriptions, gift cards, liquor, tobacco, products which may not be discounted by law, and also exclude 'spend x get x' purchased items, clearance sale items, and 'free' promotions and discounts for items obtained through loyalty or other customer programs. Our “Lowest Price” guarantees do not apply to competitor misprints. Eligible price matched purchases are limited to quantities of four (4) units of the identical price matched product per customer. These guarantees may not be used in combination with any other offer. We reserve the right, in our discretion, to determine for each store the supermarket competitors, geographic trade area and comparable items, and to make changes to this guarantee program without prior notice, which includes the right to withdraw this guarantee from any customer who we determine to be abusing the guarantee.